目录
Index

AI（Visual Direction）
Updating....

新品上市
New Product KV

展览
Visual Identity
Project One

品牌
Branding
Project Two

包装
Packaging
Project Three
Project Five
Project Eight
Project Nine

海报
Poster
Project Four
Project Six
Project Seven
Project Eleven
Project Twelve
Project Thirteen

文化
Cultural
Project Ten

概念包装
Conceptual Packaging
Project Fourteen

---

李锦强
John Lee

-2026
十方运动科技有限公司 - 视觉设计师
Tenways - Visual Designer

-2025
金斯顿平面设计硕士
KSA MA Graphic Design

-2024
岭南师范学院学士
LUN Visual Communication Design

-2023
ICVA会员
ICVA Member
深圳插画协会会员
SIA Shenzhen Illustration Association Member

-2022
天天向上设计事务所
Worked at Day Day Up Design Consultancy
(It was founded by Mr. Hong Wei, a member of AGI）

---

-Awards
白金创意设计大赛2025
Platinum Originality International University Students Graphic Design Competition 2025

Hiiibrands Award 2023

Bucharest Graphic Days 2022

C-IDEA 2024

澳门设计大奖2023
Macau Design Award 2023

Intercontinental Bienal 2023

中国包装创意大赛-五粮液专题赛道第二
China Creative Packaging Design Competition 2023

Passing Paper” Poster Group Exhibition 2022

CGDA Graphic Design Academy Awards 2023

ICVA International Council of Visual Arts Awards 2023
...

---

Email
Instagram

新品campaign、产品Visual Direction....

新品上市KV

Project One

Post-information survival (Critical Texts Show KV)

This project explores how language, as a visual and structural medium, survives in the post-truth era. Drawing on Alessandro Ludovico's Tactical Publishing, this work responds to the concept of "post-publishing" and explores how deepfake changes the perceived authenticity of information. Through a series of typesetting experiments, encoded symbols and layout comparisons, the work visualizes the tension between reality and fiction. This project invites the audience to participate in and experience the post-publishing era created by Deepfakes. The purpose is not to replicate lies, but to make the structure behind the lies visible and reflect on how the truth of the information is preserved.

Design by Jinqaing Li \ Qi Gui 
Design for External Show Graphics of Kingston University
2025 Visual Identity

Project Two

SUYI Art Gallery

In the brand "SUYI Art Gallery," the essence of Chinese characters"溯艺SUYI" lies at its core. The beauty of "溯SU(trace)" is showcased in its representation of returning to the origin of things, seeking answers, or understanding the process. Combined with Chinese characters"艺YI (art) ,"it reflects the brand's pursuit of an attitude - tracing back to the essence of art while dedicating itself to deeply exploring and practicing Chinese Zen philosophy. This philosophy manifests in the transformative journey from the stage of "Look at something as it look" to "Look at something as it means"back to"Look at something as it is" - a shift in philosophical understanding.

Design by Jinqiang Li
Design for SUYI Art Gallery
2023 Branding

Project Three

Undefined Soda Water

How to give a new definition and presence to a product?
How to maximize personality?
Cogito, ergo sum. I think, therefore I am.
Just scratch scratch scratch scratch scratch...............

Design by Jinqiang Li
Design for Undefined Soda Water
2024 Packaging

Project Four

The Box

THE BOX mainly tells the story of a man named K who woke up one day and found that several boxes had appeared out of nowhere in his home, and these boxes contained his past memories. Meanwhile, the story of him, anxious due to unemployment, wanting to escape reality and go back to the past, but ultimately failing.

Design by Jinqiang Li
Design for The Film crew of The Box
2025 Poster

Project Five

Velvet Cocoa

This chocolate packaging design transforms the four tastes of "sour, sweet, bitter and hot" into a symbol of emotion, and uses the design elements of ribbon and font bubbles to create a fantastic atmosphere, which is not limited to just a unique flavor of chocolate, but an attitude to share life.

Design by Jinqiang Li
Design for Velvet Cocoa
2023 Packaging

Project Six

Year Suppressing

Year-Suppressing, bringing peace and joy each year.

Design by Jinqiang Li
Design for The Chinese New Year Party of Kingston University
2025 Poster

Project Seven

White Dew of The-24-solar-terms

When the cool breeze comes, the white dew drops, conveying the erosion of the cool breeze and the arrival of autumn through brushwork, depicting the desolate and desolate scenery of autumn since ancient times.

Design by Jinqiang Li
Design for The-24-solar-terms
2022 Poster

Project Eight

Black Square Chocolate

The blend of classic art and modern design breaks the solemn atmosphere and the boundary of trans-era art with strong contrast colors and graphics, aiming to hope that consumers can divergent thinking, break the routine and create their own unique and interesting lifestyle.

Design by Jinqiang Li
Design for Black Square Chocolate
2024 Packaging